{"id":20329,"date":"2024-03-06T02:29:39","date_gmt":"2024-03-06T02:29:39","guid":{"rendered":"https:\/\/interface.media\/?p=20329"},"modified":"2024-03-07T00:30:35","modified_gmt":"2024-03-07T00:30:35","slug":"technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation","status":"publish","type":"post","link":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/","title":{"rendered":"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0"},"content":{"rendered":"\n

Whether it\u2019s generative artificial intelligence<\/a> (AI), machine learning, or just keeping important documents in the cloud as opposed to a dusty filing cabinet three doors down from accounting, successfully implementing digital transformation is what keeps modern businesses ahead of their competition.\u00a0<\/p>\n\n\n\n

Gartner recently reported that 87% of business leaders<\/a> place digital transformation high on their agenda, and according to Deloitte, the correct application of digital transformation strategies could unlock as much as US$1.25 trillion<\/a> in value across the Fortune 500. However, the same report found that \u201cthe wrong combinations can erode market value, putting more than US$1.5 trillion at risk.\u201d <\/p>\n\n\n\n

Identifying the risks\u00a0<\/h3>\n\n\n\n

While a huge majority of organisations are attempting to embrace digital transformation, there\u2019s a significant difference between starting a digital transformation project and successfully completing it. In the finance sector\u2014one of the most enthusiastically digitising industries\u2014a report by McKinsey found that, between 2001 and 2021, only 30% of banks<\/a> that underwent a digital transformation reported successfully implementing their digital strategy, with the majority falling short of their stated objectives. This low success rate, McKinsey analysts note, holds true across most industries. <\/p>\n\n\n\n

So, why do the majority of digital transformation efforts fall short of their intended targets, costing organisations money and valuable time? According to experts, it\u2019s an organisation\u2019s culture<\/a> that may play a more important role in its ability to adopt new technology than IT budgets, digital savviness, or the technology itself.\u00a0 Dr Jonathan Reichental<\/a>, an adjunct professor at the University of San Francisco, believes this \u201cserious disconnect<\/a> between intentions and outcomes\u201d is due to the all-too-frequent absence of a positive culture. He goes on to quote management consultant Peter Drucker, who said \u201cculture eats strategy for breakfast.\u201d<\/p>\n\n\n\n

Across multiple disciplines, from supply chain to cybersecurity, decision-makers are waking up to the fact that digital transformation needs (and, some might argue, can only take place) in a culture willing to embrace it. \u201cThe technology challenges we can solve. Often our most significant hurdle is company culture,\u201d explains Gary Parker<\/a>, the CTO in Residence at cybersecurity firm Zscale. <\/p>\n\n\n\n

Building a culture that’s open to digital transformation<\/h3>\n\n\n\n

According to various consultants at Deloitte, McKinsey, and Accenture (many of whom are probably out of a job right now, so maybe take their wisdom with a pinch of salt), there are a number of ways business leaders can nudge their company culture in the right direction to clear the way for a successful digital transformation that sticks. <\/p>\n\n\n\n

Assess cultural risk <\/strong>by initiating an organisation-wide program that can effectively analyse your organisation\u2019s existing culture. This will help detect areas where changes need to be made, obviate challenges, and implement behavioural changes essential for your digital transformation to be a success. <\/p>\n\n\n\n

Next, attract top tech talent<\/strong> to avoid outsourcing the digital transformation. In what I can only describe as an extremely evolved piece of advice from business consultants, Deloitte analysts emphasise the need to attract and retain top-tier tech talent internally rather than outsourcing transformation efforts.\u00a0<\/p>\n\n\n\n

Lastly, \u201coverinvest\u201d in your culture shift<\/strong>. Prioritise investment in cultural transformation, even if not directly tied to technological advancements or short term revenue. Recognise that fostering a supportive and innovative environment is foundational to successful digital initiatives. Allocate resources generously to initiatives promoting cultural evolution, acknowledging their pivotal role in driving sustainable digital transformation.<\/p>\n\n\n\n

\u201cUltimately, it is people that make a company. Regardless of what your company does or who your customers are, it is the people behind that logo or brand who will help you bring revolutionary change and success to your organisation,\u201d writes Parker. \u201cDon\u2019t dip a toe into change. Lead and leap head first, and don\u2019t forget to bring your people along with you.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.<\/p>\n","protected":false},"author":480,"featured_media":20330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2024-03-06T02:29:43Z","apple_news_api_id":"27719bda-de28-439a-9367-2ed2b44a881e","apple_news_api_modified_at":"2024-03-06T02:29:44Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AJ3Gb2t4oQ5qTZy7StEqIHg","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[3],"tags":[],"topic":[650,651],"class_list":["post-20329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-interface","topic-digital-strategy","topic-people-culture"],"acf":[],"apple_news_notices":[],"yoast_head":"\nTechnology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0 - Interface<\/title>\n<meta name=\"description\" content=\"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0\" \/>\n<meta property=\"og:description\" content=\"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Interface\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T02:29:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T00:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1124\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Brightmore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Brightmore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/\",\"url\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/\",\"name\":\"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0 - Interface\",\"isPartOf\":{\"@id\":\"https:\/\/interface.media\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg\",\"datePublished\":\"2024-03-06T02:29:39+00:00\",\"dateModified\":\"2024-03-07T00:30:35+00:00\",\"author\":{\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748\"},\"description\":\"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.\",\"breadcrumb\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage\",\"url\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg\",\"contentUrl\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg\",\"width\":2121,\"height\":1124,\"caption\":\"Diverse employees with wind-up key in back overwhelmed with office work feel fatigue at workplace. Tired businesspeople exhausted with company schedule. Burnout, overwork. Vector illustration.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/interface.media\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/interface.media\/#website\",\"url\":\"https:\/\/interface.media\/\",\"name\":\"Interface\",\"description\":\"Delivering World Class Content \u201cFrom Executive, For Executive\u201c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/interface.media\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748\",\"name\":\"Dan Brightmore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g\",\"caption\":\"Dan Brightmore\"},\"url\":\"https:\/\/interface.media\/blog\/author\/dbrightmore\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0 - Interface","description":"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0","og_description":"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.","og_url":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/","og_site_name":"Interface","article_published_time":"2024-03-06T02:29:39+00:00","article_modified_time":"2024-03-07T00:30:35+00:00","og_image":[{"width":2121,"height":1124,"url":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg","type":"image\/jpeg"}],"author":"Dan Brightmore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dan Brightmore","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/","url":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/","name":"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0 - Interface","isPartOf":{"@id":"https:\/\/interface.media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg","datePublished":"2024-03-06T02:29:39+00:00","dateModified":"2024-03-07T00:30:35+00:00","author":{"@id":"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748"},"description":"Digital transformations undermined by the wrong culture are part of why 70% of digital transformations fail.","breadcrumb":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#primaryimage","url":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg","contentUrl":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1356382070-e1709689170408.jpg","width":2121,"height":1124,"caption":"Diverse employees with wind-up key in back overwhelmed with office work feel fatigue at workplace. Tired businesspeople exhausted with company schedule. Burnout, overwork. Vector illustration."},{"@type":"BreadcrumbList","@id":"https:\/\/interface.media\/blog\/2024\/03\/06\/technology-isnt-the-problem-culture-remains-biggest-barrier-to-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interface.media\/"},{"@type":"ListItem","position":2,"name":"Technology isn\u2019t the problem: culture remains biggest barrier to digital transformation\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/interface.media\/#website","url":"https:\/\/interface.media\/","name":"Interface","description":"Delivering World Class Content \u201cFrom Executive, For Executive\u201c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interface.media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748","name":"Dan Brightmore","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/interface.media\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g","caption":"Dan Brightmore"},"url":"https:\/\/interface.media\/blog\/author\/dbrightmore\/"}]}},"_links":{"self":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/comments?post=20329"}],"version-history":[{"count":1,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20329\/revisions"}],"predecessor-version":[{"id":20331,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20329\/revisions\/20331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/media\/20330"}],"wp:attachment":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/media?parent=20329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/categories?post=20329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/tags?post=20329"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/topic?post=20329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}