{"id":20392,"date":"2024-03-07T03:08:38","date_gmt":"2024-03-07T03:08:38","guid":{"rendered":"https:\/\/interface.media\/?p=20392"},"modified":"2024-03-07T03:08:44","modified_gmt":"2024-03-07T03:08:44","slug":"communication-breakdown-why-your-digital-transformation-is-failing","status":"publish","type":"post","link":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/","title":{"rendered":"Communication breakdown: why your digital transformation is failing\u00a0"},"content":{"rendered":"\n

Digital transformations, depending on who you ask, fail anywhere between 70% and 90% of the time. That\u2019s a high failure rate. According to Gartner<\/a>, 91% of businesses are currently engaging in some form of digital initiative. An overwhelming percentage (87%) of senior business leaders say that digitalization is a priority.<\/p>\n\n\n\n

The IDC\u2019s 2023 FutureScape report notes that \u201cIT isn\u2019t an organisation \u2014 it\u2019s the very fabric of the enterprise\u201d, and \u201cwe have now entered the era of the digital business, where transformation must be part of enterprise DNA.\u2019\u2019<\/p>\n\n\n\n

So, if digital transformation is in our DNA\u2014a fact of life\u2014why aren\u2019t we better at it? <\/p>\n\n\n\n

Many people\u2019s first instinct might be to blame the \u201cdigital\u201d part of digital transformation for the universally low success rate. Broken technology, buggy software, and poorly integrated systems are what a lot of people think of when they imagine digital transformations gone awry. However, according to industry experts, this is rarely the case. <\/p>\n\n\n\n

\u201cYour tech is fine; it\u2019s the people who are getting in the way,\u201d says Dr Corrie Brock, an Organisational Behaviour Expert and Executive Coach based in Dubai. \u201cYou will fail 84% of the time, not because of inadequate technology, lack of organisational capacity or lack of funds\u2026 Humans are the problem. And the solution.\u201d\u00a0<\/p>\n\n\n\n

Through this lens, which favours change management and culture<\/a> over shiny toys, here\u2019s why your digital transformation is probably in danger of failing.\u00a0<\/p>\n\n\n\n

Poor communication creates adversity <\/h3>\n\n\n\n

A digital transformation is a significant change for an organisation<\/a>. It can mean relearning processes, changing responsibilities, and pockets of obsolescence. If communication is poor, employees will expect to be laid off as soon as they finish installing the new AI-powered automation platform, and no one is going to willingly take part in their own perceived extinction. Poor communication means they go from being the executors of a digital transformation to its enemies.\u00a0<\/p>\n\n\n\n

It\u2019s human nature to fear the unknown. Consequently, most employees will resist adopting new software, tools, apps, and processes. This is true even if these innovations promise to enhance their lives. Only educating workers about the use and purpose of new tools will build the necessary trust. Leaders who build trust across their teams, clearly communicate their vision, and support their employees will have a better chance of success than those who don\u2019t.\u00a0<\/p>\n\n\n\n

Losing sight of the fact that every digital transformation exists to drive business outcomes is a huge red flag. Implementing cool technology because it\u2019s cool is a sure fire way to waste money, time, and the goodwill of the C-Suite. <\/p>\n\n\n\n

If your digital transformation srategy is festooned with cutting edge technology, but that that techology doesn\u2019t actually support your business\u2019 key objectives, it’s time to rethink your strategy.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.<\/p>\n","protected":false},"author":480,"featured_media":20393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"apple_news_api_created_at":"2024-03-07T03:08:42Z","apple_news_api_id":"0340ff9d-a3c1-415a-b7a5-37604942159c","apple_news_api_modified_at":"2024-03-07T03:08:42Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AA0D_naPBQVq3pTdgSUIVnA","apple_news_cover_media_provider":"image","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_cover_video_id":0,"apple_news_cover_video_url":"","apple_news_cover_embedwebvideo_url":"","apple_news_is_hidden":"","apple_news_is_paid":"","apple_news_is_preview":"","apple_news_is_sponsored":"","apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":""},"categories":[3],"tags":[],"topic":[650],"class_list":["post-20392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-interface","topic-digital-strategy"],"acf":[],"apple_news_notices":[],"yoast_head":"\nCommunication breakdown: why your digital transformation is failing\u00a0 - Interface<\/title>\n<meta name=\"description\" content=\"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication breakdown: why your digital transformation is failing\u00a0\" \/>\n<meta property=\"og:description\" content=\"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/\" \/>\n<meta property=\"og:site_name\" content=\"Interface\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T03:08:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T03:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Brightmore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Brightmore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/\",\"url\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/\",\"name\":\"Communication breakdown: why your digital transformation is failing\u00a0 - Interface\",\"isPartOf\":{\"@id\":\"https:\/\/interface.media\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg\",\"datePublished\":\"2024-03-07T03:08:38+00:00\",\"dateModified\":\"2024-03-07T03:08:44+00:00\",\"author\":{\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748\"},\"description\":\"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.\",\"breadcrumb\":{\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage\",\"url\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg\",\"contentUrl\":\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg\",\"width\":2560,\"height\":683,\"caption\":\"Halftone collage lips with speech bubbles. Dotted modern retro urban magazine style pop art banner templates with copy space for text. Social media concept vector illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/interface.media\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Communication breakdown: why your digital transformation is failing\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/interface.media\/#website\",\"url\":\"https:\/\/interface.media\/\",\"name\":\"Interface\",\"description\":\"Delivering World Class Content \u201cFrom Executive, For Executive\u201c\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/interface.media\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748\",\"name\":\"Dan Brightmore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/interface.media\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g\",\"caption\":\"Dan Brightmore\"},\"url\":\"https:\/\/interface.media\/blog\/author\/dbrightmore\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Communication breakdown: why your digital transformation is failing\u00a0 - Interface","description":"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_GB","og_type":"article","og_title":"Communication breakdown: why your digital transformation is failing\u00a0","og_description":"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.","og_url":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/","og_site_name":"Interface","article_published_time":"2024-03-07T03:08:38+00:00","article_modified_time":"2024-03-07T03:08:44+00:00","og_image":[{"width":2560,"height":683,"url":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg","type":"image\/jpeg"}],"author":"Dan Brightmore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dan Brightmore","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/","url":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/","name":"Communication breakdown: why your digital transformation is failing\u00a0 - Interface","isPartOf":{"@id":"https:\/\/interface.media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage"},"image":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage"},"thumbnailUrl":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg","datePublished":"2024-03-07T03:08:38+00:00","dateModified":"2024-03-07T03:08:44+00:00","author":{"@id":"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748"},"description":"The majority of digital transformations fail. Here\u2019s why poor communication could cause yours to be among them.","breadcrumb":{"@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#primaryimage","url":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg","contentUrl":"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1887584939-scaled.jpg","width":2560,"height":683,"caption":"Halftone collage lips with speech bubbles. Dotted modern retro urban magazine style pop art banner templates with copy space for text. Social media concept vector illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/interface.media\/blog\/2024\/03\/07\/communication-breakdown-why-your-digital-transformation-is-failing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/interface.media\/"},{"@type":"ListItem","position":2,"name":"Communication breakdown: why your digital transformation is failing\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/interface.media\/#website","url":"https:\/\/interface.media\/","name":"Interface","description":"Delivering World Class Content \u201cFrom Executive, For Executive\u201c","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/interface.media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/interface.media\/#\/schema\/person\/7c33499ca8e42b097028109cccb22748","name":"Dan Brightmore","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/interface.media\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ca282f0ef431735a64685769ad57886e24b074c4c58314392755fb79164164?s=96&d=mm&r=g","caption":"Dan Brightmore"},"url":"https:\/\/interface.media\/blog\/author\/dbrightmore\/"}]}},"_links":{"self":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/users\/480"}],"replies":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/comments?post=20392"}],"version-history":[{"count":1,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20392\/revisions"}],"predecessor-version":[{"id":20394,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/posts\/20392\/revisions\/20394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/media\/20393"}],"wp:attachment":[{"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/media?parent=20392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/categories?post=20392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/tags?post=20392"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/interface.media\/wp-json\/wp\/v2\/topic?post=20392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}