{"id":23737,"date":"2025-11-05T15:09:49","date_gmt":"2025-11-05T15:09:49","guid":{"rendered":"https:\/\/interface.media\/?post_type=executiveinsights&p=23737"},"modified":"2025-11-05T15:09:51","modified_gmt":"2025-11-05T15:09:51","slug":"kraft-kennedy-supporting-msps-with-people-and-processes","status":"publish","type":"executiveinsights","link":"https:\/\/interface.media\/blog\/executiveinsights\/kraft-kennedy-supporting-msps-with-people-and-processes\/","title":{"rendered":"Kraft Kennedy: Supporting MSPs with People and Processes"},"content":{"rendered":"\n

The landscape facing managed service providers (MSPs) has shifted significantly in the past few years. Driven by radical changes in the technology ecosystem, businesses increasingly rely on MSPs to manage increasingly complex IT ecosystems. The value of the managed services sector in the US is predicted to rise beyond half a trillion dollars by 2028… But this growth comes with several pain points…<\/p>\n\n\n\n

Complexity is a part of it; integrating technologies like generative artificial intelligence and IoT devices adds new layers to MSPs\u2019 service strategies. Making sure these elements work harmoniously to generate value without creating new pain points for customers is critical. And then, speaking of critical, there\u2019s cybersecurity. From nation-state-sponsored cyber warfare to GenAI\u2019s democratisation of new ransomware techniques and a market-wide surge in data theft, IT environments are under greater threat than ever before. And, as organisations increasingly rely on MSPs to handle their technology estates, the challenge of stopping the next generation of security threats is also falling at their feet. <\/p>\n\n\n\n

Supporting People to Achieve Business Goals with Tech<\/h3>\n\n\n\n

For Nett Lynch, CISO at legal-tech consulting firm Kraft Kennedy<\/a> (and architect of their newest division: Legion), there\u2019s a reason that this shifting kaleidoscope of pain points often proves so intractable for MSPs: strategy. \u201cA lot of MSPs struggle with client strategy,\u201d she explains. In particular, it\u2019s the communication <\/em>of strategy that defines and undermines their relationships to their clients. Essentially, \u201cthey’re talking tech instead of business. We\u2019re nerds\u2014we love the tech, we love the features. But we need to admit clients aren\u2019t focused on those things. They don’t care that much about how or why it works. They just want it to work and align to their business goals.\u201d<\/p>\n\n\n\n

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Implementing Strategy<\/strong><\/h3>\n\n\n\n

When communications are not aligned, strategic conversations can also be affected. As a result, MSPs may not create roadmaps or develop budgets that deliver measurable value and may not fulfil the role of a strategic advisor for their clients. \u201cInstead, you wind up doing \u2018Captain Obvious\u2019 stuff: replacing end-of-life servers, patching \u2014 that sort of thing,\u201d says Lynch. Because MSPs often fall into this more utilitarian role, they\u2019re also often in a less than enviable position when the time comes to implement more strategic plans.<\/p>\n\n\n\n

Changing that conversation is a key challenge for a lot of MSPs. \u201cAnd when you bring in cybersecurity talking points, it gets even harder,\u201d observes Lynch. \u201cNow you have compliance and risk on top of business concerns. I\u2019ve found that a lot of MSPs struggle with having those conversations effectively.\u201d<\/p>\n\n\n\n

Kraft Kennedy \u2014 Legacy, Experience & Expertise<\/strong><\/h3>\n\n\n\n

Kraft & Kennedy was founded in 1988 as a multidisciplinary consulting firm focused on the legal space. With nearly 40 years experience solving critical problems for law firms, law departments, corporations, financial services firms, and nonprofits, \u201cthey know this space inside and out,\u201d explains Lynch. \u201cThey\u2019ve specialized in it for decades and have become true subject matter experts. If you\u2019re a law firm in the U.S., you\u2019ve probably either worked with Kraft & Kennedy or know someone who has.\u201d<\/p>\n\n\n\n

With decades of focus on a single vertical, she adds, Kraft & Kennedy has developed an intimate, extensive understanding of both the tools required in the legal space, but also how companies in the sector operate, from their needs and goals to pain points. \u201cThere\u2019s some variability, but when a client presents a challenge, odds are Kraft & Kennedy has solved it before.\u201d<\/p>\n\n\n\n

Read the full story here<\/a><\/strong><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Nett Lynch, CISO of Kraft & Kennedy, on how the company\u2019s new division, Legion, solves cyber pain-points for MSPs with a collaborative, business-centred approach<\/p>\n","protected":false},"author":480,"featured_media":23748,"template":"","categories":[182,3],"tags":[58,56,884],"class_list":["post-23737","executiveinsights","type-executiveinsights","status-publish","has-post-thumbnail","hentry","category-k","category-the-interface","tag-ciso","tag-cybersecurity","tag-kraft-kennedy"],"acf":[],"yoast_head":"\nKraft Kennedy: Supporting MSPs with People and Processes - Interface<\/title>\n<meta name=\"description\" content=\"Nett Lynch, CISO of Kraft & Kennedy, on how Legion, solves cyber pain-points for MSPs with a collaborative, people business-centred approach\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kraft Kennedy: Supporting MSPs with People and Processes\" \/>\n<meta property=\"og:description\" content=\"Nett Lynch, CISO of Kraft & Kennedy, on how Legion, solves cyber pain-points for MSPs with a collaborative, people business-centred approach\" \/>\n<meta property=\"og:url\" content=\"https:\/\/interface.media\/blog\/executiveinsights\/kraft-kennedy-supporting-msps-with-people-and-processes\/\" \/>\n<meta property=\"og:site_name\" content=\"Interface\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T15:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/interface.media\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2025-10-13-at-14.14.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/interface.media\/blog\/executiveinsights\/kraft-kennedy-supporting-msps-with-people-and-processes\/\",\"url\":\"https:\/\/interface.media\/blog\/executiveinsights\/kraft-kennedy-supporting-msps-with-people-and-processes\/\",\"name\":\"Kraft Kennedy: Supporting MSPs with People and Processes - 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